We First: how brands & consumers use social media to build a better world
(eAudiobook)

Book Cover
Contributors:
Published:
[United States] : Tantor Media, Inc., 2011.
Format:
eAudiobook
Edition:
Unabridged.
Content Description:
1 online resource (1 audio file (10hr., 30 min.)) : digital.
Status:
Description

A social media expert with global experience with many of the world's biggest brands-including Nike, Toyota, and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle, as well as a bold plan for how corporations need to rethink their strategies.

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Language:
English
ISBN:
9781452623856, 1452623856

Notes

Restrictions on Access
Instant title available through hoopla.
Participants/Performers
Read by John Lee.
Description
A social media expert with global experience with many of the world's biggest brands-including Nike, Toyota, and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle, as well as a bold plan for how corporations need to rethink their strategies.
System Details
Mode of access: World Wide Web.
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Citations
APA Citation (style guide)

Mainwaring, S., & Lee, J. (2011). We First: how brands & consumers use social media to build a better world. Unabridged. [United States], Tantor Media, Inc.

Chicago / Turabian - Author Date Citation (style guide)

Mainwaring, Simon and John, Lee. 2011. We First: How Brands & Consumers Use Social Media to Build a Better World. [United States], Tantor Media, Inc.

Chicago / Turabian - Humanities Citation (style guide)

Mainwaring, Simon and John, Lee, We First: How Brands & Consumers Use Social Media to Build a Better World. [United States], Tantor Media, Inc, 2011.

MLA Citation (style guide)

Mainwaring, Simon, and John Lee. We First: How Brands & Consumers Use Social Media to Build a Better World. Unabridged. [United States], Tantor Media, Inc, 2011.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
da170123-3907-a162-bd28-d17d5c71cb4a
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Hoopla Extract Information

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Record Information

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Last Grouped Work Modification TimeMar 16, 2024 09:08:23 PM

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