We First: how brands & consumers use social media to build a better world
(eAudiobook)
A social media expert with global experience with many of the world's biggest brands-including Nike, Toyota, and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle, as well as a bold plan for how corporations need to rethink their strategies.
Notes
Mainwaring, S., & Lee, J. (2011). We First: how brands & consumers use social media to build a better world. Unabridged. [United States], Tantor Media, Inc.
Chicago / Turabian - Author Date Citation (style guide)Mainwaring, Simon and John, Lee. 2011. We First: How Brands & Consumers Use Social Media to Build a Better World. [United States], Tantor Media, Inc.
Chicago / Turabian - Humanities Citation (style guide)Mainwaring, Simon and John, Lee, We First: How Brands & Consumers Use Social Media to Build a Better World. [United States], Tantor Media, Inc, 2011.
MLA Citation (style guide)Mainwaring, Simon, and John Lee. We First: How Brands & Consumers Use Social Media to Build a Better World. Unabridged. [United States], Tantor Media, Inc, 2011.
Hoopla Extract Information
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dateLastUpdated | Jan 14, 2023 11:11:10 PM |
Record Information
Last File Modification Time | Nov 23, 2023 02:25:51 AM |
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Last Grouped Work Modification Time | Mar 16, 2024 09:08:23 PM |
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