We first: how brands and consumers use social media to build a better world
(Book)
Author:
Published:
New York : Palgrave Macmillan, 2011., New York : Palgrave Macmillan, 2011.
Format:
Book
Physical Desc:
vi, 250 pages ; 25 cm.
Status:
Boulder Main Adult NonFiction
658.8 Main
Copies
Location
Call Number
Status
Last Check-In
Boulder Main Adult NonFiction
658.8 Main
On Shelf
Dec 26, 2019
Description
A social media expert with global experience with many of the world's biggest brands-including Nike, Toyota, and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle, as well as a bold plan for how corporations need to rethink their strategies.
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More Details
Language:
English
ISBN:
9780230110267
Notes
Bibliography
Includes bibliographical references and index.
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Citations
APA Citation (style guide)
Mainwaring, S. (2011). We first: how brands and consumers use social media to build a better world. New York, Palgrave Macmillan.
Chicago / Turabian - Author Date Citation (style guide)Mainwaring, Simon, 1967-. 2011. We First: How Brands and Consumers Use Social Media to Build a Better World. New York, Palgrave Macmillan.
Chicago / Turabian - Humanities Citation (style guide)Mainwaring, Simon, 1967-, We First: How Brands and Consumers Use Social Media to Build a Better World. New York, Palgrave Macmillan, 2011.
MLA Citation (style guide)Mainwaring, Simon. We First: How Brands and Consumers Use Social Media to Build a Better World. New York, Palgrave Macmillan, 2011.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
da170123-3907-a162-bd28-d17d5c71cb4a
Record Information
Last Sierra Extract Time | Mar 16, 2024 09:08:18 PM |
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Last File Modification Time | Mar 16, 2024 09:08:43 PM |
Last Grouped Work Modification Time | Mar 16, 2024 09:08:23 PM |
MARC Record
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---|---|---|---|
001 | FLC2010048454 | ||
003 | DLC | ||
005 | 20101129151711.0 | ||
008 | 101129s2011 nyu e b 001 0 eng | ||
010 | |a 2010048454 | ||
020 | |a 9780230110267 | ||
040 | |a DLC|c DLC|d CoBoFLC | ||
050 | 0 | 0 | |a HD60|b .M327 2011 |
082 | 0 | 4 | |a 658.8|2 22 |
100 | 1 | |a Mainwaring, Simon,|d 1967- | |
245 | 1 | 0 | |a We first :|b how brands and consumers use social media to build a better world /|c Simon Mainwaring. |
260 | |a New York :|b Palgrave Macmillan,|c 2011. | ||
264 | 1 | |a New York :|b Palgrave Macmillan,|c 2011. | |
300 | |a vi, 250 p. ;|c 25 cm. | ||
336 | |a text|b txt|2 rdacontent | ||
337 | |a unmediated|b n|2 rdamedia | ||
338 | |a volume|b nc|2 rdacarrier | ||
504 | |a Includes bibliographical references and index. | ||
505 | 0 | |a Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector. | |
650 | 0 | |a Social responsibility of business. | |
650 | 0 | |a Capitalism. | |
650 | 0 | |a Social media|x Economic aspects. | |
650 | 0 | |a Branding (Marketing) | |
650 | 0 | |a Internet marketing. | |
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