Inside Larry and Sergey's brain

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Pub. Date:
2009.
Language:
English
Description

You've used their products. You've heard about their skyrocketing wealth and 'don't be evil' business motto. But how much do you really know about Google's founders, Larry Page and Sergey Brin? Inside Larry and Sergey's Brain skips past the general Google story and focuses on what really drives these men and where they will take Google in the future. Richard L. Brandt shows the company as the brainchild of two brilliant but individual men and looks at Google's business decisions in light of its founders' ambitions and beliefs. Larry is the main strategist, with business acumen and practical drive, while Sergey is the primary technologist and idealist, with brilliant ideas and strong moral positions. But they work closely together, almost like complementary halves of a single brain. Larry is more socially awkward and rarely volunteers to answer questions. Sergey is more poised but is also shy with outsiders. Through interviews with current and former employees, competitors, partners, and senior Google management, plus conversations with the founders themselves, Brandt demystifies the secret society that is Google, as well as clarifying a number of misconceptions. For instance, it may seem more and more that Google wants to be something other than a search company as it expands into e-mail, cell phones, Web browsers, wiki information sites, social networks, and photo editing. But actually, Larry and Sergey just define search a little differently from everyone else. They also like to act as catalysts for change in industries (such as telecommunications) that affect their business. Theoretically, any of half a dozen competitors could have gotten where Google is today. But in reality, none of them could have been Google, because they didn't have Larry and Sergey.

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ISBN:
9781591842767
9781596594746
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Grouping Information

Grouped Work ID 0a7a6a79-9768-2e2d-0e99-63b424f06202
Grouping Title inside larry and sergey s brain
Grouping Author brandt richard l
Grouping Category book
Last Grouping Update 2019-02-08 03:57:11AM
Last Indexed 2019-04-20 04:28:36AM

Solr Details

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auth_author2 Synnestvedt, Erik.
author Brandt, Richard L.
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author_display Brandt, Richard L
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display_description An in-depth look at the strategies of Google's shockingly successful founders You've used their products. You've heard about their skyrocketing wealth and "don't be evil" business motto. But how much do you really know about Google's founders, Larry Page and Sergey Brin? Inside Larry and Sergey's Brain skips past the general Google story and focuses on what really drives these men and where they will take Google in the future. Richard L. Brandt shows the company as the brainchild of two brilliant but individual men and looks at Google's business decisions in light of its founders' ambitions and beliefs. Larry is the main strategist, with business acumen and practical drive, while Sergey is the primary technologist and idealist, with brilliant ideas and strong moral positions. But they work closely together, almost like complementary halves of a single brain. Larry is more socially awkward and rarely volunteers to answer questions. Sergey is more poised but is also shy with outsiders. Through interviews with current and former employees, competitors, partners, and senior Google management, plus conversations with the founders themselves, Brandt demystifies the secret society that is Google, as well as clarifying a number of misconceptions. For instance, it may seem more and more that Google wants to be something other than a search company as it expands into e-mail, cell phones, Web browsers, wiki information sites, social networks, and photo editing. But actually, Larry and Sergey just define search a little differently from everyone else. They also like to act as catalysts for change in industries (such as telecommunications) that affect their business. Theoretically, any of half a dozen competitors could have gotten where Google is today. But in reality, none of them could have been Google, because they didn't have Larry and Sergey.
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subject_facet Brin, Sergey, -- 1973-, Google (Firm), Internet industry -- United States, Page, Larry, -- 1973-
title_display Inside Larry and Sergey's brain
title_full Inside Larry and Sergey's brain / Richard L. Brandt, Inside Larry and Sergey's brain [electronic resource] / Richard L. Brandt
title_short Inside Larry and Sergey's brain
topic_facet Brin, Sergey, Internet industry, Page, Larry