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Going social: excite customers, generate buzz, and energize your brand with the power of social media

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Description
If you're not social, it's like you're not even there. That's how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook "like" worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simutaneously? How do you keep it all going around the clock? For more than a decade, author Jeremy Goldman has helped companies inject "social" into their processes. In Going Social, he explains the ins-and-outs of platforms such as Facebook,Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others-and shows readers how to: * Formulate a social strategy * Pinpoint their audience and where they "live" online * Give their brand a unique voice and personality * Get good at listening * Create relevant, engaging content * Identify and reward influencers * Build strong bonds with bloggers * Become truly customer-centric * Avoid pitfalls when possible-and respond to negative feedback when a misstep is made * Cultivate brand spokespeople * Use targeting to engage more effectively * Turn employees into social marketers * Engage with ROI in mind The digital landscape offers unprecedented opportunities to breathe new life into brands, spread the word about products, and magnify loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social is an indispensable guide to connecting with customers in the brave new social frontier.
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Grouping Information

Grouped Work ID 5dfcac46-53bb-6b44-c0dc-aa33e6e3e4e0
Grouping Title going social excite customers generate buzz and energize your brand with the power of social media
Grouping Author goldman jeremy
Grouping Category book
Last Grouping Update 2019-02-15 03:57:31AM
Last Indexed 2019-02-15 04:29:20AM

Solr Details

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auth_author2 Geoffrey, Joe.
author Goldman, Jeremy.
author2-role Geoffrey, Joe., Geoffrey, Joe.|Narrator, Gildan Media Corporation., OneClick Digital (Firm), Recorded Books, LLC., hoopla digital.
author_display Goldman, Jeremy
detailed_location_boulder Boulder Main Adult NonFiction, Online Hoopla Collection
display_description If you're not social, it's like you're not even there. That's how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook "like" worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simultaneously? How do you keep it all going around the clock? For more than a decade, author Jeremy Goldman has helped companies inject "social" into their processes. In Going Social, he explains the ins-and-outs of platforms such as Facebook, Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others. The digital landscape offer unprecedented opportunities to breathe new life into brands, spread the word about products, and magnify loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social is an indispensable guide to connecting with customers in the brave new social frontier.
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id 5dfcac46-53bb-6b44-c0dc-aa33e6e3e4e0
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local_callnumber_boulder 658.872 Gold
owning_library_boulder Boulder Public Library
owning_location_boulder Boulder Main Library
primary_isbn 9780814432556
publishDate 2012, 2013
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series Your coach in a box
series_with_volume Your coach in a box|
subject_facet Customer relations, Downloadable audio books, Internet marketing, Online social networks, Social marketing, Social media
title_display Going social : excite customers, generate buzz, and energize your brand with the power of social media
title_full Going social : excite customers, generate buzz, and energize your brand with the power of social media / Jeremy Goldman, Going social : excite customers, generate buzz, and energize your brand with the power of social media [electronic resource] / Jeremy Goldman, Going social [electronic resource] : excite customers, generate buzz, and energize your brand with the power of social media / Jeremy Goldman
title_short Going social :
title_sub excite customers, generate buzz, and energize your brand with the power of social media
topic_facet Customer relations, Internet marketing, Online social networks, Social marketing, Social media