Going social: excite customers, generate buzz, and energize your brand with the power of social media

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In the increasingly vital world of social media marketing, if you don't have a strong digital presence, it's like you're not even there. Going Social is an indispensable guide to taking advantage of digital marketing, reaching a critical number of prospective customers, and revitalizing your business's brand. You'll gain answers to the questions every marketer is asking, like How much is a Facebook "like" worth? What are the best dashboards for monitoring multiple social channels simultaneously? How do you keep it all going around the clock? And which automation tools, promotional ads, scheduling platforms, and social media channels offer the greatest return on investment? For more than a decade, author Jeremy Goldman has helped companies inject "social" into their marketing processes. He explains the ins and outs of platforms such as Facebook, Twitter, LinkedIn, Google+, Foursquare, Instagram, and Pinterest and teaches readers how to formulate a social strategy, pinpoint and cater to the right audience, give their brand a unique online voice, create relevant and engaging content, identify and reward influencers, build strong bonds with bloggers, become truly customer-centric, respond to negative feedback, use targeting to engage more effectively, turn employees into social marketers, and engage with ROI in mind.The digital landscape offers unprecedented opportunities to spread the word about products and services. While other businesses struggle to transition from traditional marketing to online engagement, you'll be enacting a social media strategy that magnifies customer loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social will teach you how to leverage our brave new social frontier.
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Grouping Information

Grouped Work ID 5dfcac46-53bb-6b44-c0dc-aa33e6e3e4e0
Grouping Title going social excite customers generate buzz and energize your brand with the power of social media
Grouping Author goldman jeremy
Grouping Category book
Last Grouping Update 2019-02-23 03:55:58AM
Last Indexed 2019-04-19 04:26:56AM

Solr Details

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auth_author2 Geoffrey, Joe.
author Goldman, Jeremy.
author2-role Geoffrey, Joe., Geoffrey, Joe.|Narrator, Gildan Media Corporation., OneClick Digital (Firm), Recorded Books, LLC., hoopla digital.
author_display Goldman, Jeremy
available_at_boulder Boulder Main Library
detailed_location_boulder Boulder Main Adult NonFiction, Online Hoopla Collection
display_description If you're not social, it's like you're not even there. That's how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook "like" worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simultaneously? How do you keep it all going around the clock? For more than a decade, author Jeremy Goldman has helped companies inject "social" into their processes. In Going Social, he explains the ins-and-outs of platforms such as Facebook, Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others. The digital landscape offer unprecedented opportunities to breathe new life into brands, spread the word about products, and magnify loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social is an indispensable guide to connecting with customers in the brave new social frontier.
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id 5dfcac46-53bb-6b44-c0dc-aa33e6e3e4e0
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local_callnumber_boulder 658.872 Gold
owning_library_boulder Boulder Public Library
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publishDate 2012, 2013
record_details OneClick digital (Longmont):rbz99036422|eAudiobook|Audio Books|Unabridged.|English|Recorded Books ;|2013, p2013.|1 sound file (8 hr.) : digital., hoopla:MWT11258707|eAudiobook|Audio Books|Unabridged.|English|Gildan Audio ,|2012.|1 online resource (1 audio file (480 min.)) : digital., ils:.b20211752|Book|Books||English|American Management Association,|c2013.|ix, 294 p. ; 23 cm.
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series Your coach in a box
series_with_volume Your coach in a box|
subject_facet Customer relations, Downloadable audio books, Internet marketing, Online social networks, Social marketing, Social media
title_display Going social : excite customers, generate buzz, and energize your brand with the power of social media
title_full Going social : excite customers, generate buzz, and energize your brand with the power of social media / Jeremy Goldman, Going social : excite customers, generate buzz, and energize your brand with the power of social media [electronic resource] / Jeremy Goldman, Going social [electronic resource] : excite customers, generate buzz, and energize your brand with the power of social media / Jeremy Goldman
title_short Going social :
title_sub excite customers, generate buzz, and energize your brand with the power of social media
topic_facet Customer relations, Internet marketing, Online social networks, Social marketing, Social media