We first: how brands and consumers use social media to build a better world

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Pub. Date:
2011.
Language:
English
Description
A social media expert with global experience with many of the world's biggest brands-including Nike, Toyota, and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle, as well as a bold plan for how corporations need to rethink their strategies.
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ISBN:
9780230110267
9781452623856
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Grouping Information

Grouped Work ID 6391f24e-f966-ce54-9fca-f4444f020317
Grouping Title we first how brands and consumers use social media to build a better world
Grouping Author mainwaring simon
Grouping Category book
Last Grouping Update 2019-08-14 20:02:01PM
Last Indexed 2019-08-20 04:16:42AM

Solr Details

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auth_author2 Lee, John Rafter.
author Mainwaring, Simon.
author2-role Lee, John Rafter.|Narrator
hoopla digital.
author_display Mainwaring, Simon
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detailed_location_boulder Boulder Main Adult NonFiction
Online Hoopla Collection
display_description A social media expert with global experience with many of the world's biggest brands-including Nike, Toyota, and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle, as well as a bold plan for how corporations need to rethink their strategies.
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publishDate 2011
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hoopla:MWT10755808 eAudiobook Audio Books Unabridged. English Tantor Audio , 2011. 1 online resource (1 audio file (10hr., 30 min.)) : digital.
ils:.b18841430 Book Books English Palgrave Macmillan, 2011. vi, 250 p. ; 25 cm.
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subject_facet Branding (Marketing)
Capitalism
Internet marketing
Social media -- Economic aspects
Social responsibility of business
title_display We first : how brands and consumers use social media to build a better world
title_full We first : how brands and consumers use social media to build a better world / Simon Mainwaring
We first : how brands and consumers use social media to build a better world [electronic resource] / Simon Mainwaring
title_short We first :
title_sub how brands and consumers use social media to build a better world
topic_facet Branding (Marketing)
Capitalism
Economic aspects
Internet marketing
Social media
Social responsibility of business