We first: how brands and consumers use social media to build a better world

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Pub. Date:
2011.
Language:
English
Description
A social media expert with global experience with many of the world's biggest brands-including Nike, Toyota, and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle, as well as a bold plan for how corporations need to rethink their strategies.
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ISBN:
9780230110267
9781452623856
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Grouping Information

Grouped Work ID 6391f24e-f966-ce54-9fca-f4444f020317
Grouping Title we first how brands and consumers use social media to build a better world
Grouping Author mainwaring simon
Grouping Category book
Last Grouping Update 2019-06-10 20:02:02PM
Last Indexed 2019-06-15 04:41:19AM

Solr Details

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auth_author2 Lee, John Rafter.
author Mainwaring, Simon.
author2-role Lee, John Rafter.|Narrator, hoopla digital.
author_display Mainwaring, Simon
available_at_boulder Boulder Main Library
detailed_location_boulder Boulder Main Adult NonFiction, Online Hoopla Collection
display_description A social media expert with global experience with many of the world's biggest brands-including Nike, Toyota, and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle, as well as a bold plan for how corporations need to rethink their strategies.
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id 6391f24e-f966-ce54-9fca-f4444f020317
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literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_boulder 658.8 Main
owning_library_boulder Boulder Public Library
owning_location_boulder Boulder Main Library
primary_isbn 9780230110267
publishDate 2011
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hoopla:MWT10755808 Available Online Available Online false true false false false false
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subject_facet Branding (Marketing), Capitalism, Internet marketing, Social media -- Economic aspects, Social responsibility of business
title_display We first : how brands and consumers use social media to build a better world
title_full We first : how brands and consumers use social media to build a better world / Simon Mainwaring, We first : how brands and consumers use social media to build a better world [electronic resource] / Simon Mainwaring
title_short We first :
title_sub how brands and consumers use social media to build a better world
topic_facet Branding (Marketing), Capitalism, Economic aspects, Internet marketing, Social media, Social responsibility of business