We first: how brands and consumers use social media to build a better world

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Pub. Date:
2011.
Language:
English
Description
A social media expert with global experience with many of the world's biggest brands-including Nike, Toyota, and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle, as well as a bold plan for how corporations need to rethink their strategies.
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ISBN:
9780230110267
9781452623856
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Grouping Information

Grouped Work ID6391f24e-f966-ce54-9fca-f4444f020317
Grouping Titlewe first how brands and consumers use social media to build a better world
Grouping Authormainwaring simon
Grouping Categorybook
Last Grouping Update2019-12-04 13:55:09PM
Last Indexed2019-12-09 05:09:04AM

Solr Details

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auth_author2Lee, John Rafter.
authorMainwaring, Simon.
author2-roleLee, John Rafter.|Narrator
hoopla digital.
author_displayMainwaring, Simon
detailed_location_boulderBoulder Main Adult NonFiction
Online Hoopla Collection
display_descriptionA social media expert with global experience with many of the world's biggest brands-including Nike, Toyota, and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle, as well as a bold plan for how corporations need to rethink their strategies.
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primary_isbn9780230110267
publishDate2011
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
hoopla:MWT10755808eAudiobookAudio BooksUnabridged.EnglishTantor Audio, 2011.1 online resource (1 audio file (10hr., 30 min.)) : digital.
ils:.b18841430BookBooksEnglishPalgrave Macmillan, 2011.vi, 250 p. ; 25 cm.
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hoopla:MWT10755808Available OnlineAvailable Onlinefalsetruefalsefalsefalsefalse
ils:.b18841430.i25014614Checked OutChecked Outfalsefalsetruefalsefalsetrue1, 2, 3, 4, 5, 70, 6, 7, 8, 9, 10, 11, 12, 13, 14, 17, 18, 19, 20
subject_facetBranding (Marketing)
Capitalism
Internet marketing
Social media -- Economic aspects
Social responsibility of business
title_displayWe first : how brands and consumers use social media to build a better world
title_fullWe first : how brands and consumers use social media to build a better world / Simon Mainwaring
We first : how brands and consumers use social media to build a better world [electronic resource] / Simon Mainwaring
title_shortWe first
title_subhow brands and consumers use social media to build a better world
topic_facetBranding (Marketing)
Capitalism
Economic aspects
Internet marketing
Social media
Social responsibility of business