Going Social
Author:
Publisher:
Varies, see individual formats and editions
Pub. Date:
2012
Language:
English
Description
In the increasingly vital world of social media marketing, if you don't have a strong digital presence, it's like you're not even there. Going Social is an indispensable guide to taking advantage of digital marketing, reaching a critical number of prospective customers, and revitalizing your business's brand. You'll gain answers to the questions every marketer is asking, like How much is a Facebook "like" worth? What are the best dashboards for monitoring multiple social channels simultaneously? How do you keep it all going around the clock? And which automation tools, promotional ads, scheduling platforms, and social media channels offer the greatest return on investment? For more than a decade, author Jeremy Goldman has helped companies inject "social" into their marketing processes. He explains the ins and outs of platforms such as Facebook, Twitter, LinkedIn, Google+, Foursquare, Instagram, and Pinterest and teaches readers how to formulate a social strategy, pinpoint and cater to the right audience, give their brand a unique online voice, create relevant and engaging content, identify and reward influencers, build strong bonds with bloggers, become truly customer-centric, respond to negative feedback, use targeting to engage more effectively, turn employees into social marketers, and engage with ROI in mind. The digital landscape offers unprecedented opportunities to spread the word about products and services. While other businesses struggle to transition from traditional marketing to online engagement, you'll be enacting a social media strategy that magnifies customer loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social will teach you how to leverage our brave new social frontier.
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Contributors:
ISBN:
9781469085906
9780814432563
9780814432563
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Grouping Information
Grouped Work ID | 670145d3-b8cc-ba4b-240a-2b38dcc6bb52 |
---|---|
Grouping Title | going social |
Grouping Author | jeremy goldman |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-04-03 23:11:02PM |
Last Indexed | 2024-04-28 02:57:02AM |
Solr Fields
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accelerated_reader_reading_level
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auth_author2
Geoffrey, Joe
author
Goldman, Jeremy
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Geoffrey, Joe,reader
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hoopla digital
author_display
Goldman, Jeremy
display_description
In the increasingly vital world of social media marketing, if you don't have a strong digital presence, it's like you're not even there. Going Social is an indispensable guide to taking advantage of digital marketing, reaching a critical number of prospective customers, and revitalizing your business's brand. You'll gain answers to the questions every marketer is asking, like How much is a Facebook "like" worth? What are the best dashboards for monitoring multiple social channels simultaneously? How do you keep it all going around the clock? And which automation tools, promotional ads, scheduling platforms, and social media channels offer the greatest return on investment? For more than a decade, author Jeremy Goldman has helped companies inject "social" into their marketing processes. He explains the ins and outs of platforms such as Facebook, Twitter, LinkedIn, Google+, Foursquare, Instagram, and Pinterest and teaches readers how to formulate a social strategy, pinpoint and cater to the right audience, give their brand a unique online voice, create relevant and engaging content, identify and reward influencers, build strong bonds with bloggers, become truly customer-centric, respond to negative feedback, use targeting to engage more effectively, turn employees into social marketers, and engage with ROI in mind. The digital landscape offers unprecedented opportunities to spread the word about products and services. While other businesses struggle to transition from traditional marketing to online engagement, you'll be enacting a social media strategy that magnifies customer loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social will teach you how to leverage our brave new social frontier.
format_boulder
eAudiobook
eBook
eBook
format_category_boulder
Audio Books
eBook
eBook
id
670145d3-b8cc-ba4b-240a-2b38dcc6bb52
isbn
9780814432563
9781469085906
9781469085906
last_indexed
2024-04-28T08:57:02.237Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
primary_isbn
9781469085906
publishDate
2012
publisher
AMACOM
Gildan Audio
Gildan Audio
recordtype
grouped_work
subject_facet
Business
Computers
Customer relations
Economics
Electronic books
Electronic commerce
Internet marketing
Marketing
Social media
World Wide Web
Computers
Customer relations
Economics
Electronic books
Electronic commerce
Internet marketing
Marketing
Social media
World Wide Web
title_display
Going Social
title_full
Going Social [electronic resource] / Jeremy Goldman
title_short
Going Social
topic_facet
Business
Computers
Customer relations
Economics
Electronic books
Electronic commerce
Internet marketing
Marketing
Social media
World Wide Web
Computers
Customer relations
Economics
Electronic books
Electronic commerce
Internet marketing
Marketing
Social media
World Wide Web
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hoopla:MWT11258707 | Online Hoopla Collection | Online Hoopla | eAudiobook | Audio Books | 1 | false | true | Hoopla | https://www.hoopladigital.com/title/11258707?utm_source=MARC&Lid=hh4435 | Available Online |
record_details
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---|---|---|---|---|---|---|---|---|
hoopla:MWT12871656 | eBook | eBook | English | AMACOM | 2012 | 1 online resource (288 pages) | ||
hoopla:MWT11258707 | eAudiobook | Audio Books | Unabridged | English | Gildan Audio | 2012 | 1 online resource (1 audio file (480 min.)) : digital. |
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