The tanning of America: how hip-hop created a culture that rewrote the rules of the new economy

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Stoute has helped identify and activate a new generation of consumers. He traces how the 'tanning' phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same 'mental complexion', one based on shared experiences and values rather than the increasingly irrelevant demographic boxes. Stoute presents an insider's view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream.
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Grouping Information

Grouped Work ID 7ae10d96-92b2-edae-2e6d-babce431d85d
Grouping Title tanning of america how hip hop created a culture that rewrote the rules of the new economy
Grouping Author stoute steve
Grouping Category book
Last Grouping Update 2019-01-22 04:01:12AM
Last Indexed 2019-03-24 04:29:39AM

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accelerated_reader_point_value 0
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auth_author2 Rivas, Mim Eichler,, Rivas, Mim Eichler., Washington, Kerry, 1977-
author Stoute, Steve, 1970-
author2-role Rivas, Mim Eichler,author., Rivas, Mim Eichler., Washington, Kerry,1977-narrator., hoopla digital.
author_display Stoute, Steve
available_at_boulder Boulder Main Library
detailed_location_boulder Boulder Main Adult NonFiction, Online Hoopla Collection
display_description Stoute has helped identify and activate a new generation of consumers. He traces how the 'tanning' phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same 'mental complexion', one based on shared experiences and values rather than the increasingly irrelevant demographic boxes. Stoute presents an insider's view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream.
format_boulder Book, eAudiobook
format_category_boulder Audio Books, Books, eBook
id 7ae10d96-92b2-edae-2e6d-babce431d85d
isbn 9781482997484, 9781592404810
item_details hoopla:MWT11081599||Online Hoopla Collection|Online Hoopla|eAudiobook|Audio Books|1|false|true|Hoopla||https://www.hoopladigital.com/title/11081599||Available Online||||, ils:.b19099289|.i24108285|Boulder Main Adult NonFiction|306.1 Stou|||1|false|false|||||On Shelf|Jul 14, 2017|bmnfa||
itype_boulder , hardcover book
last_indexed 2019-03-24T10:29:39.787Z
lexile_score -1
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_boulder 306.1 Stou
owning_library_boulder Boulder Public Library
owning_location_boulder Boulder Main Library
primary_isbn 9781592404810
publishDate 2011, 2014
record_details hoopla:MWT11081599|eAudiobook|Audio Books|Unabridged.|English|Blackstone Audio, Inc. ,|2014.|1 online resource (1 audio file (11hr., 59 min.)) : digital., ils:.b19099289|Book|Books||English|Gotham,|2011.|xxx, 290 p. ; 24 cm.
recordtype grouped_work
scoping_details_boulder
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hoopla:MWT11081599 Available Online Available Online false true false false false false
ils:.b19099289 .i24108285 On Shelf On Shelf false true true false false true 1, 2, 3, 4, 5, 70, 6, 7, 8, 9, 10, 11, 12, 13, 14, 17, 18, 19, 20
subject_facet Consumers -- United States, Hip-hop -- Economic aspects, Hip-hop -- Social aspects, Hip-hop -- United States, Marketing -- United States, Rap (Music)
title_display The tanning of America : how hip-hop created a culture that rewrote the rules of the new economy
title_full The tanning of America : how hip-hop created a culture that rewrote the rules of the new economy / Steve Stoute with Mim Eichler Rivas, The tanning of America : how hip-hop created a culture that rewrote the rules of the new economy [electronic resource] Stoute, Steve, 1970-
title_short The tanning of America :
title_sub how hip-hop created a culture that rewrote the rules of the new economy
topic_facet Consumers, Economic aspects, Hip-hop, Marketing, Rap (Music), Social aspects