Rethinking reputation: how PR trumps marketing and advertising in the new media world

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Pub. Date:
2012.
Language:
English
Description

Good public relations is no longer just icing-it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation , public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies-including the BP oil spill and the launch of CitySlips-to glean the PR dos and don'ts for the new media world, covering both standard reputation maintenance and crisis management. They also show start-up companies and entrenched organizations how to use the power of word-of-mouth to jump-start business like never before. This is a wake-up call from two industry legends-for public relations professionals as well as entrepreneurs, CEOs, and anyone else tasked with representing their organization to the world.

These new media lessons include:

* Remember that research is cheaper, and more critical, than ever. * Don't let the perfect be the enemy of the good-launch your idea before someone else does. * Don't get so excited about social media that you forget about traditional media. * In a crisis, you are never offstage. * Never lie, never whine, and never try to predict the future!

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Grouping Information

Grouped Work ID b8568e5a-02b1-96ee-e6c4-0e535a37770c
Grouping Title rethinking reputation how pr trumps marketing and advertising in the new media world
Grouping Author seitel fraser p
Grouping Category book
Last Grouping Update 2019-06-12 20:02:02PM
Last Indexed 2019-06-15 04:43:11AM

Solr Details

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accelerated_reader_point_value 0
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auth_author2 Doorley, John., Pratt, Sean.
author Seitel, Fraser P.
author2-role Doorley, John., Gildan Media Corporation., OneClick Digital (Firm), Pratt, Sean.|Narrator, Recorded Books, LLC., hoopla digital.
author_display Seitel, Fraser P
available_at_boulder Boulder Main Library
detailed_location_boulder Boulder Main Adult NonFiction, Online Hoopla Collection
display_description Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies - including the BP oil spill and the launch of CitySlips - to glean the PR dos and don'ts for the new media world, covering both standard reputation maintenance and crisis management. They also show start-up companies and entrenched organizations how to use the power of word-of-mouth to jump-start business like never before. This is a wake-up call from two industry legends - for public relations professionals as well as entrepreneurs, CEOs, and anyone else tasked with representing their organization to the world. These new media lessons include: Remember that research is cheaper, and more critical, than ever. Don't let the perfect be the enemy of the good - launch your idea before someone else does. Don't get so excited about social media that you forget about traditional media. In a crisis, you are never offstage. Never lie, never whine, and never try to predict the future!
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owning_library_boulder Boulder Public Library
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primary_isbn 9780230338333
publishDate 2012
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Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
hoopla:MWT11258789 Available Online Available Online false true false false false false
ils:.b19546737 .i24979521 On Shelf On Shelf false true true false false true 1, 2, 3, 4, 5, 70, 6, 7, 8, 9, 10, 11, 12, 13, 14, 17, 18, 19, 20
series Your coach in a box
series_with_volume Your coach in a box|
subject_facet Corporate image, Downloadable audio books, Internet in public relations, Internet in publicity, Public relations, Publicity, Reputation, Social media
title_display Rethinking reputation : how PR trumps marketing and advertising in the new media world
title_full Rethinking reputation : how PR trumps marketing and advertising in the new media world / Fraser P. Seitel, John Doorley, Rethinking reputation : how PR trumps marketing and advertising in the new media world [electronic resource] / Fraser P. Seitel, John Doorley, Rethinking reputation [electronic resource] : how PR trumps marketing and advertising in the new media world / Fraser P. Seitel and John Doorley
title_short Rethinking reputation :
title_sub how PR trumps marketing and advertising in the new media world
topic_facet Corporate image, Internet in public relations, Internet in publicity, Public relations, Publicity, Reputation, Social media