The mesh: why the future of business is sharing

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Description
Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root-one in which consumers have more choices, more tools, more information, and more peer-to-peer power. Pioneering entrepreneur Lisa Gansky calls it the Mesh and reveals why it will dominate the future of business. Mesh companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. Gansky reveals how there is real money to be made and trusted brands and strong communities to be built in helping your customers buy less but use more.
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ISBN:
9781591843719
9781591844303
9781596596931
9781469001777
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Grouping Information

Grouped Work ID d0b5e2eb-1e2a-9d0f-ee8a-becada602c00
Grouping Title mesh why the future of business is sharing
Grouping Author gansky lisa
Grouping Category book
Last Grouping Update 2019-01-26 04:13:05AM
Last Indexed 2019-04-19 04:27:45AM

Solr Details

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auth_author2 Gansky, Lisa.
author Gansky, Lisa.
author2-role Gansky, Lisa., Hachette Audio (Firm)., hoopla digital.
author_display Gansky, Lisa
available_at_boulder Boulder Main Library
detailed_location_boulder Boulder Main Adult NonFiction, Broomfield Non-Fiction, Louisville Adult NonFiction, Online Hoopla Collection
display_description The Mesh is about a simple new idea that is reinventing the way smart and adaptive companies do business: some things are better shared. A "mesh" is a type of network that allows any node to link in any direction with any other nodes in the system. Likewise, mesh businesses are essentially information companies that happen to connect people with products like cars, houses, and financing. These companies use social media, wireless networks, and data crunched from every available source to deliver goods and services to people only when they need and want them. That's a big change from the traditional basic formula: create a product or service, sell it, and collect money. Someone sells something and someone else buys it. Few businesses, including most entrepreneurs and venture capitalists, can imagine creating wealth any other way. Though they may use Twitter to market their products, their minds are still stuck in a 2-D buyer/seller world Mesh companies throw this old model out the window. Instead, they focus on giving people access to goods and services at the exact moment they need them, without the burdens and expense of owning them outright.
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publishDate 2010, 2012, 2015
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subject_facet Audiobooks, BUSINESS & ECONOMICS / General, Business, Downloadable audio books, Information technology -- Economic aspects, Lease and rental services, New business enterprises, New products, Sharing -- Economic aspects
title_display The mesh : why the future of business is sharing
title_full The mesh : [why the future of business is sharing] [electronic resource] / Lisa Gansky, The mesh : why the future of business is sharing / Lisa Gansky, The mesh [electronic resource] : why the future of business is sharing / Lisa Gansky
title_short The mesh :
title_sub why the future of business is sharing
topic_facet BUSINESS & ECONOMICS / General, Business, Economic aspects, Information technology, Lease and rental services, New business enterprises, New products, Sharing