One click: Jeff Bezos and the rise of Amazon.com

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Pub. Date:
2011.
Language:
English
Description
Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click."

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world.

Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains:

Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales. Why Amazon zealously guards some patents yet freely shares others. Why Bezos called becoming profitable the "dumbest" thing they could do in 1997. How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s. Where the company is headed next.

Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.

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ISBN:
9781591843757
9781481555166
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Grouping Information

Grouped Work ID f0e81db9-7364-7539-7749-748fa8b67b22
Grouping Title one click jeff bezos and the rise of amazon com
Grouping Author brandt richard l
Grouping Category book
Last Grouping Update 2018-09-24 03:44:38AM
Last Indexed 2018-09-24 04:36:07AM

Solr Details

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auth_author2 Shah, Neil, 1976-
author Richard L. Brandt
author2-role Shah, Neil,1976-|Narrator, hoopla digital.
author_display Brandt, Richard L
available_at_boulder Boulder Main Library
detailed_location_boulder Boulder Main Adult NonFiction, Online Hoopla Collection, Online OverDrive Collection
display_description

An insightful look at how Amazon really works and how its founder and CEO makes it happen

Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click.

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, energetic, passionate, highly aggressive, and out to radically transform retail.

Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.

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primary_isbn 9781591843757
publishDate 2011
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subject_facet Amazon.com (Firm) -- History, Bezos, Jeffrey, Booksellers and bookselling -- United States -- Biography, Businessmen -- United States -- Biography, Electronic commerce -- United States -- History, Internet bookstores -- United States -- History
title_display One click : Jeff Bezos and the rise of Amazon.com
title_full One Click Jeff Bezos and the Rise of Amazon.com, One click : Jeff Bezos and the rise of Amazon.com / Richard L. Brandt, One click : Jeff Bezos and the rise of Amazon.com [electronic resource] / Richard L. Brandt
title_short One click :
title_sub Jeff Bezos and the rise of Amazon.com
topic_facet Bezos, Jeffrey, Booksellers and bookselling, Business, Businessmen, Electronic commerce, History, Internet bookstores, Nonfiction