One Click: Jeff Bezos and the rise of Amazon.com
(eAudiobook)
An insightful look at how Amazon really works and how its founder and CEO makes it happen Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, energetic, passionate, highly aggressive, and out to radically transform retail. Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.
Notes
Brandt, R. L., & Shah, N. (2012). One Click: Jeff Bezos and the rise of Amazon.com. Unabridged. [United States], Blackstone Publishing.
Chicago / Turabian - Author Date Citation (style guide)Brandt, Richard L. and Neil, Shah. 2012. One Click: Jeff Bezos and the Rise of Amazon.com. [United States], Blackstone Publishing.
Chicago / Turabian - Humanities Citation (style guide)Brandt, Richard L. and Neil, Shah, One Click: Jeff Bezos and the Rise of Amazon.com. [United States], Blackstone Publishing, 2012.
MLA Citation (style guide)Brandt, Richard L., and Neil Shah. One Click: Jeff Bezos and the Rise of Amazon.com. Unabridged. [United States], Blackstone Publishing, 2012.
Hoopla Extract Information
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| children | 0 |
| demo | 0 |
| rating | |
| abridged | 0 |
| dateLastUpdated | Jun 15, 2020 11:12:01 PM |
Record Information
| Last File Modification Time | Nov 23, 2023 02:06:18 AM |
|---|---|
| Last Grouped Work Modification Time | Apr 19, 2024 01:38:31 AM |
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