Rethinking Reputation
(eAudiobook)
Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies - including the BP oil spill and the launch of CitySlips - to glean the PR dos and don'ts for the new media world, covering both standard reputation maintenance and crisis management. They also show start-up companies and entrenched organizations how to use the power of word-of-mouth to jump-start business like never before. This is a wake-up call from two industry legends - for public relations professionals as well as entrepreneurs, CEOs, and anyone else tasked with representing their organization to the world. These new media lessons include: Remember that research is cheaper, and more critical, than ever. Don't let the perfect be the enemy of the good - launch your idea before someone else does. Don't get so excited about social media that you forget about traditional media. In a crisis, you are never offstage. Never lie, never whine, and never try to predict the future!
Notes
Seitel, F. P., & Pratt, S. (2012). Rethinking Reputation. Unabridged. [United States], Gildan Audio.
Chicago / Turabian - Author Date Citation (style guide)Seitel, Fraser P. and Sean, Pratt. 2012. Rethinking Reputation. [United States], Gildan Audio.
Chicago / Turabian - Humanities Citation (style guide)Seitel, Fraser P. and Sean, Pratt, Rethinking Reputation. [United States], Gildan Audio, 2012.
MLA Citation (style guide)Seitel, Fraser P., and Sean Pratt. Rethinking Reputation. Unabridged. [United States], Gildan Audio, 2012.
Hoopla Extract Information
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title | Rethinking Reputation |
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rating | |
abridged | 0 |
dateLastUpdated | Jan 14, 2023 11:11:39 PM |
Record Information
Last File Modification Time | Nov 23, 2023 02:12:34 AM |
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Last Grouped Work Modification Time | Apr 03, 2024 11:11:02 PM |
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