One click: Jeff Bezos and the rise of Amazon.com
(Book)

Book Cover
Published:
New York : Portfolio/Penguin, 2011., New York : Portfolio/Penguin, 2011.
Format:
Book
Physical Desc:
214 pages ; 19 cm.
Status:
Boulder Main Adult NonFiction
381.4500202 Bran
Copies
Location
Call Number
Status
Last Check-In
Boulder Main Adult NonFiction
381.4500202 Bran
On Shelf
Apr 23, 2023
Description

An insightful look at how Amazon really works and how its founder and CEO makes it happen

Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click.

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, energetic, passionate, highly aggressive, and out to radically transform retail.

Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.

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Language:
English
ISBN:
9781591843757

Notes

Bibliography
Includes bibliographical references and index.
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Citations
APA Citation (style guide)

Brandt, R. L. (2011). One click: Jeff Bezos and the rise of Amazon.com. New York, Portfolio/Penguin.

Chicago / Turabian - Author Date Citation (style guide)

Brandt, Richard L. 2011. One Click: Jeff Bezos and the Rise of Amazon.com. New York, Portfolio/Penguin.

Chicago / Turabian - Humanities Citation (style guide)

Brandt, Richard L, One Click: Jeff Bezos and the Rise of Amazon.com. New York, Portfolio/Penguin, 2011.

MLA Citation (style guide)

Brandt, Richard L. One Click: Jeff Bezos and the Rise of Amazon.com. New York, Portfolio/Penguin, 2011.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
036eafb3-952c-6b4d-a4ae-f1d373b3efce
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Record Information

Last Sierra Extract TimeMar 14, 2024 09:28:53 PM
Last File Modification TimeMar 14, 2024 09:29:09 PM
Last Grouped Work Modification TimeMar 28, 2024 01:36:39 AM

MARC Record

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