Going social: excite customers, generate buzz, and energize your brand with the power of social media
(Book)
Author:
Published:
New York : American Management Association, c2013., New York : American Management Association, [2013].
Format:
Book
Physical Desc:
ix, 294 pages ; 23 cm.
Status:
Boulder Main Adult NonFiction
658.872 Gold
Copies
Location
Call Number
Status
Last Check-In
Boulder Main Adult NonFiction
658.872 Gold
On Shelf
Jan 31, 2024
Description
Description not provided
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More Details
Language:
English
ISBN:
9780814432556 (pbk.)
Notes
Bibliography
Includes bibliographical references and index.
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Citations
APA Citation (style guide)
Goldman, J. (2013). Going social: excite customers, generate buzz, and energize your brand with the power of social media. New York, American Management Association.
Chicago / Turabian - Author Date Citation (style guide)Goldman, Jeremy. 2013. Going Social: Excite Customers, Generate Buzz, and Energize Your Brand With the Power of Social Media. New York, American Management Association.
Chicago / Turabian - Humanities Citation (style guide)Goldman, Jeremy, Going Social: Excite Customers, Generate Buzz, and Energize Your Brand With the Power of Social Media. New York, American Management Association, 2013.
MLA Citation (style guide)Goldman, Jeremy. Going Social: Excite Customers, Generate Buzz, and Energize Your Brand With the Power of Social Media. New York, American Management Association, 2013.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
4f303c45-4584-4e35-c440-4d01f6491bf7
Record Information
| Last Sierra Extract Time | Apr 25, 2024 12:45:19 AM |
|---|---|
| Last File Modification Time | Apr 25, 2024 12:45:35 AM |
| Last Grouped Work Modification Time | Apr 25, 2024 12:45:22 AM |
MARC Record
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|---|---|---|---|
| 001 | FLC2012019622 | ||
| 003 | DLC | ||
| 005 | 20120517141824.0 | ||
| 008 | 120517s2013 nyu e b 001 0 eng | ||
| 010 | |a 2012019622 | ||
| 020 | |a 9780814432556 (pbk.) | ||
| 040 | |a DLC|c DLC|d CoBoFLC | ||
| 042 | |a pcc | ||
| 050 | 0 | 0 | |a HF5415.1265|b .G644 2013 |
| 082 | 0 | 0 | |a 658.8/72|2 23 |
| 100 | 1 | |a Goldman, Jeremy. | |
| 245 | 1 | 0 | |a Going social :|b excite customers, generate buzz, and energize your brand with the power of social media /|c Jeremy Goldman. |
| 260 | |a New York :|b American Management Association,|c c2013. | ||
| 264 | 1 | |a New York :|b American Management Association,|c [2013] | |
| 264 | 4 | |c ©2013 | |
| 300 | |a ix, 294 p. ;|c 23 cm. | ||
| 336 | |a text|b txt|2 rdacontent | ||
| 337 | |a unmediated|b n|2 rdamedia | ||
| 338 | |a volume|b nc|2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Social marketing : even more important than you think -- Devising your strategy and getting started -- Engagement 101 : determine your voice and personality -- How to develop content that promotes engagement -- Become truly customer-centric and reap the advantages -- How to avoid pitfalls, deal with crises, and keep your brand's reputation intact -- How to staff your social team and organize for more effective engagement -- Tools for producing more relevant, targeted engagement -- How to identify influencers, work with vips, and grow word of mouth substantially -- How to build strong relationships with bloggers and work with online personalities -- Increase engagement by turning your employees into marketers -- How to engage with ROI in mind -- Going social in real life. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Social media. | |
| 650 | 0 | |a Social marketing. | |
| 650 | 0 | |a Online social networks. | |
| 650 | 0 | |a Customer relations. | |
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