The business solution to poverty: designing products and services for three billion new customers
(Book)
Right now the number of people living on $2 a day or less is more than the entire population of the world in 1950. These 2.7 billion people are not just the world's greatest challenge—they represent an extraordinary market opportunity. By learning how to serve them ethically and effectively, businesses can earn handsome profits while helping to solve one of the world's most intractable problems. The key is what Paul Polak and Mal Warwick call Zero-Based Design: starting from scratch to create innovative products and services tailored for the very poor, armed with a thorough understanding of what they really want and need and driven by what they call "the ruthless pursuit of affordability."Polak has been doing this work for years, and Warwick has extensive experience in both business and philanthropy. Together, they show how their design principles and vision can enable unapologetic capitalists to supply the very poor with clean drinking water, electricity, irrigation, housing, education, healthcare, and other necessities at a fraction of the usual cost and at profit margins attractive to investors. Promising governmental and philanthropic efforts to end poverty have not reached scale because they lack the incentives of the market to attract massive resources. This book opens an extraordinary opportunity for nimble entrepreneurs, investors, and corporate executives that will result not only in vibrant, growing businesses but also a better life for the world's poorest people.
Notes
Polak, P., & Warwick, M. (2013). The business solution to poverty: designing products and services for three billion new customers. First Edition. San Francisco, Berrett-Koehler Publishers, Inc.
Chicago / Turabian - Author Date Citation (style guide)Polak, Paul and Mal. Warwick. 2013. The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers. San Francisco, Berrett-Koehler Publishers, Inc.
Chicago / Turabian - Humanities Citation (style guide)Polak, Paul and Mal. Warwick, The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers. San Francisco, Berrett-Koehler Publishers, Inc, 2013.
MLA Citation (style guide)Polak, Paul. and Mal Warwick. The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers. First Edition. San Francisco, Berrett-Koehler Publishers, Inc, 2013.
Record Information
Last Sierra Extract Time | Mar 16, 2024 09:08:18 PM |
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Last File Modification Time | Mar 16, 2024 09:08:34 PM |
Last Grouped Work Modification Time | Mar 28, 2024 01:36:39 AM |
MARC Record
LEADER | 02113cam 22003614i 4500 | ||
---|---|---|---|
001 | FLC2013015980 | ||
003 | DLC | ||
005 | 20130423131519.0 | ||
008 | 130423s2013 caua e b 001 0 eng | ||
010 | |a 2013015980 | ||
020 | |a 9781609940775 (hardcover) | ||
040 | |a DLC|b eng|c DLC|e rda|d CoBoFLC | ||
050 | 0 | 0 | |a HC79.P6|b P6595 2013 |
082 | 0 | 0 | |a 658.5/038|2 23 |
082 | 0 | 4 | |a 658.408|2 23 |
100 | 1 | |a Polak, Paul. | |
245 | 1 | 4 | |a The business solution to poverty :|b designing products and services for three billion new customers /|c Paul Polak and Mal Warwick. |
250 | |a First Edition. | ||
264 | 1 | |a San Francisco :|b Berrett-Koehler Publishers, Inc.,|c [2013] | |
300 | |a xiii, 245 pages :|b illustrations ;|c 25 cm | ||
336 | |a text|2 rdacontent | ||
337 | |a unmediated|2 rdamedia | ||
338 | |a volume|2 rdacarrier | ||
504 | |a Includes bibliographical references and index. | ||
505 | 0 | |a Preface -- Introduction: eight keys to ending poverty -- Only business can end poverty -- "The poor are very different from you and me" -- What is poverty? -- What can government and philanthropy do? -- Why business is best equipped to fight global poverty -- Zero-based design and the bottom billions -- What to do before you launch your business -- The ruthless pursuit of affordability -- Zero-based design in practice : low-cost drip irrigation -- Design for the market -- Zero-based design in practice : a cautionary tale -- Design for scale -- Zero-based design in practice: safe drinking water for small villages -- Design for delivery the last 500 feet -- Building a mission-driven global business -- Opportunities abound -- It's your turn now -- Takeaways -- What we say to critics -- Notes -- Acknowledgments -- Index -- About the authors -- Discussion guide. | |
650 | 0 | |a Poverty. | |
650 | 0 | |a Social responsibility of business. | |
650 | 0 | |a Industrial management|x Social aspects. | |
700 | 1 | |a Warwick, Mal. | |
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