Franchise: the golden arches in black America
(Book)

Book Cover
Published:
New York : Liveright Publishing Corporation, 2020.
Format:
Book
Edition:
First Edition.
Physical Desc:
324 pages : illustrations ; 25 cm
Status:
Boulder Main Adult NonFiction
305.896073 Chat
Copies
Location
Call Number
Status
Last Check-In
Boulder Main Adult NonFiction
305.896073 Chat
On Shelf
Feb 16, 2023
Description

"From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who- in the troubled years after King's assassination- believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither"--

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More Details
Language:
English
ISBN:
9781631493942 (hardcover), 1631493949 (hardcover)

Notes

Bibliography
Includes bibliographical references and index.
Description
"From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who- in the troubled years after King's assassination- believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither"--,Provided by publisher.
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Citations
APA Citation (style guide)

Chatelain, M. (2020). Franchise: the golden arches in black America. First Edition. New York, Liveright Publishing Corporation.

Chicago / Turabian - Author Date Citation (style guide)

Chatelain, Marcia, 1979-. 2020. Franchise: The Golden Arches in Black America. New York, Liveright Publishing Corporation.

Chicago / Turabian - Humanities Citation (style guide)

Chatelain, Marcia, 1979-, Franchise: The Golden Arches in Black America. New York, Liveright Publishing Corporation, 2020.

MLA Citation (style guide)

Chatelain, Marcia. Franchise: The Golden Arches in Black America. First Edition. New York, Liveright Publishing Corporation, 2020.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
6b8843f7-bbbd-bf27-b3dd-fc00ae32afe4
Go To GroupedWork

Record Information

Last Sierra Extract TimeMar 25, 2024 10:15:14 PM
Last File Modification TimeMar 25, 2024 10:15:27 PM
Last Grouped Work Modification TimeMar 25, 2024 10:15:17 PM

MARC Record

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