One click: Jeff Bezos and the rise of Amazon.com
An insightful look at how Amazon really works and how its founder and CEO makes it happen
Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click.
Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, energetic, passionate, highly aggressive, and out to radically transform retail.
Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.
Bezos, Jeffrey
Biography
Booksellers and bookselling
Booksellers and bookselling -- United States -- Biography
Business
Businessmen
Businessmen -- United States -- Biography
Economics
Electronic commerce
Electronic commerce -- United States -- History
History
Internet bookstores
Internet bookstores -- United States -- History
Nonfiction
9781982477134
9781481555166
Grouping Information
Grouped Work ID | 036eafb3-952c-6b4d-a4ae-f1d373b3efce |
---|---|
Grouping Title | one click jeff bezos and the rise of amazon com |
Grouping Author | richard l brandt |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-04-26 01:37:11AM |
Last Indexed | 2024-04-26 01:39:50AM |
Solr Fields
hoopla digital
Online OverDrive Collection
Online OverDrive Collection
An insightful look at how Amazon really works and how its founder and CEO makes it happen
Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click.
Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, energetic, passionate, highly aggressive, and out to radically transform retail.
Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.
eAudiobook
Books
eBook
9781591843757
9781982477134
Online OverDrive
Boulder Public Library Online
Online OverDrive Collection
2012
Portfolio/Penguin
Bezos, Jeffrey
Biography
Booksellers and bookselling -- United States -- Biography
Business
Businessmen -- United States -- Biography
Economics
Electronic commerce
Electronic commerce -- United States -- History
Internet bookstores -- United States -- History
One Click Jeff Bezos and the Rise of Amazon.com
One click : Jeff Bezos and the rise of Amazon.com / Richard L. Brandt
Biography
Booksellers and bookselling
Business
Businessmen
Economics
Electronic commerce
History
Internet bookstores
Nonfiction
Solr Details Tables
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