One click: Jeff Bezos and the rise of Amazon.com
(Book)
An insightful look at how Amazon really works and how its founder and CEO makes it happen
Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click.
Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, energetic, passionate, highly aggressive, and out to radically transform retail.
Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.
Notes
Brandt, R. L. (2011). One click: Jeff Bezos and the rise of Amazon.com. New York, Portfolio/Penguin.
Chicago / Turabian - Author Date Citation (style guide)Brandt, Richard L. 2011. One Click: Jeff Bezos and the Rise of Amazon.com. New York, Portfolio/Penguin.
Chicago / Turabian - Humanities Citation (style guide)Brandt, Richard L, One Click: Jeff Bezos and the Rise of Amazon.com. New York, Portfolio/Penguin, 2011.
MLA Citation (style guide)Brandt, Richard L. One Click: Jeff Bezos and the Rise of Amazon.com. New York, Portfolio/Penguin, 2011.
Record Information
Last Sierra Extract Time | Apr 25, 2024 10:37:49 PM |
---|---|
Last File Modification Time | Apr 25, 2024 10:38:06 PM |
Last Grouped Work Modification Time | Apr 26, 2024 01:37:11 AM |
MARC Record
LEADER | 01461cam 22003854a 4500 | ||
---|---|---|---|
001 | FLC2011019057 | ||
003 | DLC | ||
005 | 20110520105101.0 | ||
008 | 110516s2011 nyu e b 001 0beng | ||
010 | |a 2011019057 | ||
020 | |a 9781591843757 | ||
040 | |a DLC|c DLC|d CoBoFLC | ||
042 | |a pcc | ||
043 | |a n-us--- | ||
050 | 0 | 0 | |a Z473.B47|b B75 2011 |
082 | 0 | 0 | |a 381/.4500202854678|a B|2 23 |
100 | 1 | |a Brandt, Richard L. | |
245 | 1 | 0 | |a One click :|b Jeff Bezos and the rise of Amazon.com /|c Richard L. Brandt. |
260 | |a New York :|b Portfolio/Penguin,|c 2011. | ||
264 | 1 | |a New York :|b Portfolio/Penguin,|c 2011. | |
300 | |a 214 p. ;|c 19 cm. | ||
336 | |a text|b txt|2 rdacontent | ||
337 | |a unmediated|b n|2 rdamedia | ||
338 | |a volume|b nc|2 rdacarrier | ||
504 | |a Includes bibliographical references and index. | ||
600 | 1 | 0 | |a Bezos, Jeffrey. |
610 | 2 | 0 | |a Amazon.com (Firm)|x History. |
650 | 0 | |a Booksellers and bookselling|z United States|v Biography. | |
650 | 0 | |a Businessmen|z United States|v Biography. | |
650 | 0 | |a Internet bookstores|z United States|x History. | |
650 | 0 | |a Electronic commerce|z United States|x History. | |
856 | 4 | 2 | |z Cover image|u ftp://ppftpuser:welcome@ftp01.penguingroup.com/Booksellers and Media/Covers/2008_2009_New_Covers/9781591843757.jpg |
907 | |a .b19098984|b bm | ||
945 | |y .i23948668|i R0092581822|l bmnfa|s -|h |u 26|x 1|w 0|v 20|t 0|z 111107|1 04-23-2023 20:16|o -|a 381.4500202|b Bran | ||
998 | |f -|e a |i eng|h bm |