The business solution to poverty: designing products and services for three billion new customers

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Right now the number of people living on $2 a day or less is more than the entire population of the world in 1950. These 2.7 billion people are not just the world's greatest challenge--they represent an extraordinary market opportunity. By learning how to serve them ethically and effectively, businesses can earn handsome profits while helping to solve one of the world's most intractable problems. The key is what Paul Polak and Mal Warwick call Zero-Based Design: starting from scratch to create innovative products and services tailored for the very poor, armed with a thorough understanding of what they really want and need and driven by what they call "the ruthless pursuit of affordability."Polak has been doing this work for years, and Warwick has extensive experience in both business and philanthropy. Together, they show how their design principles and vision can enable unapologetic capitalists to supply the very poor with clean drinking water, electricity, irrigation, housing, education, healthcare, and other necessities at a fraction of the usual cost and at profit margins attractive to investors. Promising governmental and philanthropic efforts to end poverty have not reached scale because they lack the incentives of the market to attract massive resources. This book opens an extraordinary opportunity for nimble entrepreneurs, investors, and corporate executives that will result not only in vibrant, growing businesses but also a better life for the world's poorest people.
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Grouping Information

Grouped Work ID 62210aee-8260-9b1d-91eb-b7dd0d5ed66f
Grouping Title business solution to poverty designing products and services for three billion new customers
Grouping Author polak paul
Grouping Category book
Last Grouping Update 2019-08-21 03:53:26AM
Last Indexed 2019-08-20 04:17:34AM

Solr Details

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auth_author2 Hughes, William,
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Right now the number of people living on $2 a day or less is more than the entire population of the world in 1950. These 2.7 billion people are not just the world's greatest challenge—they represent an extraordinary market opportunity. By learning how to serve them ethically and effectively, businesses can earn handsome profits while helping to solve one of the world's most intractable problems. The key is what Paul Polak and Mal Warwick call Zero-Based Design: starting from scratch to create innovative products and services tailored for the very poor, armed with a thorough understanding of what they really want and need and driven by what they call "the ruthless pursuit of affordability."Polak has been doing this work for years, and Warwick has extensive experience in both business and philanthropy. Together, they show how their design principles and vision can enable unapologetic capitalists to supply the very poor with clean drinking water, electricity, irrigation, housing, education, healthcare, and other necessities at a fraction of the usual cost and at profit margins attractive to investors. Promising governmental and philanthropic efforts to end poverty have not reached scale because they lack the incentives of the market to attract massive resources. This book opens an extraordinary opportunity for nimble entrepreneurs, investors, and corporate executives that will result not only in vibrant, growing businesses but also a better life for the world's poorest people.

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subject_facet Electronic books
Industrial management -- Social aspects
Poverty
Social responsibility of business
title_display The business solution to poverty : designing products and services for three billion new customers
title_full The Business Solution to Poverty Designing Products and Services for Three Billion New Customers
The business solution to poverty : designing products and services for three billion new customers / Paul Polak and Mal Warwick
The business solution to poverty : designing products and services for three billion new customers [electronic resource] Polak, Paul,
The business solution to poverty : designing products and services for three billion new customers [electronic resource] Polak, Paul.
The business solution to poverty [electronic resource] : designing products and services for three billion new customers / Paul Polak and Mal Warwick
title_short The business solution to poverty :
title_sub designing products and services for three billion new customers
topic_facet Business
Electronic books
Industrial management
Nonfiction
Poverty
Social aspects
Social responsibility of business