Rethinking Reputation
Description
Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies - including the BP oil spill and the launch of CitySlips - to glean the PR dos and don'ts for the new media world, covering both standard reputation maintenance and crisis management. They also show start-up companies and entrenched organizations how to use the power of word-of-mouth to jump-start business like never before. This is a wake-up call from two industry legends - for public relations professionals as well as entrepreneurs, CEOs, and anyone else tasked with representing their organization to the world. These new media lessons include: Remember that research is cheaper, and more critical, than ever. Don't let the perfect be the enemy of the good - launch your idea before someone else does. Don't get so excited about social media that you forget about traditional media. In a crisis, you are never offstage. Never lie, never whine, and never try to predict the future!
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ISBN:
9781469085845
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Grouping Information
Grouped Work ID | 9fa06a36-9178-dc01-c186-0cd714903201 |
---|---|
Grouping Title | rethinking reputation |
Grouping Author | fraser p seitel |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-04-03 23:11:02PM |
Last Indexed | 2024-05-03 02:31:35AM |
Solr Fields
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auth_author2
Pratt, Sean
author
Seitel, Fraser P.
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Pratt, Sean,reader
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hoopla digital
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Seitel, Fraser P.
display_description
Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies - including the BP oil spill and the launch of CitySlips - to glean the PR dos and don'ts for the new media world, covering both standard reputation maintenance and crisis management. They also show start-up companies and entrenched organizations how to use the power of word-of-mouth to jump-start business like never before. This is a wake-up call from two industry legends - for public relations professionals as well as entrepreneurs, CEOs, and anyone else tasked with representing their organization to the world. These new media lessons include: Remember that research is cheaper, and more critical, than ever. Don't let the perfect be the enemy of the good - launch your idea before someone else does. Don't get so excited about social media that you forget about traditional media. In a crisis, you are never offstage. Never lie, never whine, and never try to predict the future!
format_boulder
eAudiobook
format_category_boulder
Audio Books
eBook
eBook
id
9fa06a36-9178-dc01-c186-0cd714903201
isbn
9781469085845
last_indexed
2024-05-03T08:31:35.240Z
lexile_score
-1
literary_form
Unknown
literary_form_full
Unknown
primary_isbn
9781469085845
publishDate
2012
publisher
Gildan Audio
recordtype
grouped_work
subject_facet
Business
Customer relations
Economics
Public relations
Customer relations
Economics
Public relations
title_display
Rethinking Reputation
title_full
Rethinking Reputation [electronic resource] / John Doorley and Fraser P. Seitel
title_short
Rethinking Reputation
topic_facet
Business
Customer relations
Economics
Public relations
Customer relations
Economics
Public relations
Solr Details Tables
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record_details
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---|---|---|---|---|---|---|---|---|
hoopla:MWT11258789 | eAudiobook | Audio Books | Unabridged | English | Gildan Audio | 2012 | 1 online resource (1 audio file (7hr., 30 min.)) : digital. |
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