The business solution to poverty: designing products and services for three billion new customers
Right now the number of people living on $2 a day or less is more than the entire population of the world in 1950. These 2.7 billion people are not just the world's greatest challenge—they represent an extraordinary market opportunity. By learning how to serve them ethically and effectively, businesses can earn handsome profits while helping to solve one of the world's most intractable problems. The key is what Paul Polak and Mal Warwick call Zero-Based Design: starting from scratch to create innovative products and services tailored for the very poor, armed with a thorough understanding of what they really want and need and driven by what they call "the ruthless pursuit of affordability."Polak has been doing this work for years, and Warwick has extensive experience in both business and philanthropy. Together, they show how their design principles and vision can enable unapologetic capitalists to supply the very poor with clean drinking water, electricity, irrigation, housing, education, healthcare, and other necessities at a fraction of the usual cost and at profit margins attractive to investors. Promising governmental and philanthropic efforts to end poverty have not reached scale because they lack the incentives of the market to attract massive resources. This book opens an extraordinary opportunity for nimble entrepreneurs, investors, and corporate executives that will result not only in vibrant, growing businesses but also a better life for the world's poorest people.
9781609940799
9781982472207
Grouping Information
Grouped Work ID | dd4f636a-f51e-1128-1164-c3a51a083293 |
---|---|
Grouping Title | business solution to poverty designing products and services for three billion new customers |
Grouping Author | paul polak |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-04-28 01:50:36AM |
Last Indexed | 2024-04-28 01:52:49AM |
Solr Fields
Warwick, Mal
ProQuest (Firm)
Warwick, Mal
hoopla digital
Online OverDrive Collection
Online OverDrive Collection
Right now the number of people living on $2 a day or less is more than the entire population of the world in 1950. These 2.7 billion people are not just the world's greatest challenge—they represent an extraordinary market opportunity. By learning how to serve them ethically and effectively, businesses can earn handsome profits while helping to solve one of the world's most intractable problems. The key is what Paul Polak and Mal Warwick call Zero-Based Design: starting from scratch to create innovative products and services tailored for the very poor, armed with a thorough understanding of what they really want and need and driven by what they call "the ruthless pursuit of affordability."Polak has been doing this work for years, and Warwick has extensive experience in both business and philanthropy. Together, they show how their design principles and vision can enable unapologetic capitalists to supply the very poor with clean drinking water, electricity, irrigation, housing, education, healthcare, and other necessities at a fraction of the usual cost and at profit margins attractive to investors. Promising governmental and philanthropic efforts to end poverty have not reached scale because they lack the incentives of the market to attract massive resources. This book opens an extraordinary opportunity for nimble entrepreneurs, investors, and corporate executives that will result not only in vibrant, growing businesses but also a better life for the world's poorest people.
eAudiobook
eBook
Books
eBook
9781609940799
9781982472207
Online OverDrive
Boulder Public Library Online
Online OverDrive Collection
2014
Berrett-Koehler Publishers, Inc
Blackstone Publishing
Economic development
Economics
Electronic books
Entrepreneurship
Industrial management -- Social aspects
Poverty
Social responsibility of business
The Business Solution to Poverty Designing Products and Services for Three Billion New Customers
The business solution to poverty : designing products and services for three billion new customers / Paul Polak and Mal Warwick
The business solution to poverty [electronic resource] : designing products and services for three billion new customers / Paul Polak and Mal Warwick
Economic development
Economics
Entrepreneurship
Industrial management
Nonfiction
Poverty
Social aspects
Social responsibility of business
Solr Details Tables
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