We first: how brands and consumers use social media to build a better world

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Pub. Date:
2011.
Language:
English
Description
A social media expert with global experience with many of the world's biggest brands-including Nike, Toyota, and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle, as well as a bold plan for how corporations need to rethink their strategies.
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ISBN:
9780230110267
9781452623856
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Grouping Information

Grouped Work ID 6391f24e-f966-ce54-9fca-f4444f020317
full_title we first how brands and consumers use social media to build a better world
author mainwaring simon
grouping_category book
lastUpdate 2017-01-18 03:13:11AM

Solr Details

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auth_author2 Lee, John Rafter.
author Mainwaring, Simon.
author-letter Mainwaring, Simon.
author2 Lee, John Rafter., hoopla digital.
author2-role Lee, John Rafter.|Narrator, hoopla digital.
author_additional Simon Mainwaring.
author_display Mainwaring, Simon
availability_toggle_boulder Available Now, Available Online, Entire Collection
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callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
callnumber_sort_boulder 658.8 Main
date_added 2012-11-09T07:00:00Z
days_since_added 1601
detailed_location_boulder Boulder Main Adult NonFiction, Online Hoopla Collection
display_description A social media expert with global experience with many of the world's biggest brands-including Nike, Toyota, and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle, as well as a bold plan for how corporations need to rethink their strategies.
econtent_protection_type_boulder Always Available
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edition Unabridged.
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grouping_category book
id 6391f24e-f966-ce54-9fca-f4444f020317
isbn 9780230110267, 9781452623856
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lc_subject Branding (Marketing), Capitalism, Economic aspects, Internet marketing, Social media, Social responsibility of business
lexile_code
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literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_boulder 658.8 Main
local_callnumber_exact_boulder 658.8 Main
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local_days_since_added_boulder 1601
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physical 1 online resource (1 audio file (10hr., 30 min.)) : digital., vi, 250 p. ; 25 cm.
popularity 1
primary_isbn 9780230110267
publishDate 2011
publishDateSort 2011
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rating 2.5
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recordtype grouped_work
scope_has_related_records bc, be, bg, bm, bn, boulder, broomfield, flc, la, lafayette, lg, longmont, louisville, loveland, ls, lv, md
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subject_facet Branding (Marketing), Capitalism, Internet marketing, Social media -- Economic aspects, Social responsibility of business
table_of_contents Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector.
target_audience Adult
target_audience_full Adult
title We first : how brands and consumers use social media to build a better world
title_display We first : how brands and consumers use social media to build a better world
title_full We first : how brands and consumers use social media to build a better world / Simon Mainwaring, We first: how brands and consumers use social media to build a better world [electronic resource] / Simon Mainwaring
title_short We first :
title_sort we first how brands and consumers use social media to build a better world
title_sub how brands and consumers use social media to build a better world
topic Branding (Marketing), Capitalism, Internet marketing, Social media Economic aspects, Social responsibility of business
topic_facet Branding (Marketing), Capitalism, Economic aspects, Internet marketing, Social media, Social responsibility of business