We first: how brands and consumers use social media to build a better world
Author:
Publisher:
Varies, see individual formats and editions
Pub. Date:
2011
Language:
English
Description
A social media expert with global experience with many of the world's biggest brands-including Nike, Toyota, and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle, as well as a bold plan for how corporations need to rethink their strategies.
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Contributors:
ISBN:
9780230110267
9781452623856
9781452623856
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Grouping Information
Grouped Work ID | da170123-3907-a162-bd28-d17d5c71cb4a |
---|---|
Grouping Title | we first how brands and consumers use social media to build a better world |
Grouping Author | simon mainwaring |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-04-13 21:19:19PM |
Last Indexed | 2024-04-25 01:44:23AM |
Solr Fields
accelerated_reader_point_value
0
accelerated_reader_reading_level
0
auth_author2
Lee, John
author
Mainwaring, Simon, 1967-
author2-role
Lee, John,reader
hoopla digital
hoopla digital
author_display
Mainwaring, Simon
available_at_boulder
Boulder Main Library
detailed_location_boulder
Boulder Main Adult NonFiction
display_description
A social media expert with global experience with many of the world's biggest brands-including Nike, Toyota, and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle, as well as a bold plan for how corporations need to rethink their strategies.
format_boulder
Book
eAudiobook
eAudiobook
format_category_boulder
Audio Books
Books
eBook
Books
eBook
id
da170123-3907-a162-bd28-d17d5c71cb4a
isbn
9780230110267
9781452623856
9781452623856
itype_boulder
paperback book
last_indexed
2024-04-25T07:44:23.210Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
local_callnumber_boulder
658.8 Main
owning_library_boulder
Boulder Public Library
owning_location_boulder
Boulder Main Library
primary_isbn
9780230110267
publishDate
2011
publisher
Palgrave Macmillan
Tantor Media, Inc
Tantor Media, Inc
recordtype
grouped_work
subject_facet
Branding (Marketing)
Business
Capitalism
Customer relations
Economics
Internet marketing
Social media -- Economic aspects
Social responsibility of business
Business
Capitalism
Customer relations
Economics
Internet marketing
Social media -- Economic aspects
Social responsibility of business
title_display
We first : how brands and consumers use social media to build a better world
title_full
We First : how brands & consumers use social media to build a better world [electronic resource] / Simon Mainwaring
We first : how brands and consumers use social media to build a better world / Simon Mainwaring
We first : how brands and consumers use social media to build a better world / Simon Mainwaring
title_short
We first
title_sub
how brands and consumers use social media to build a better world
topic_facet
Branding (Marketing)
Business
Capitalism
Customer relations
Economic aspects
Economics
Internet marketing
Social media
Social responsibility of business
Business
Capitalism
Customer relations
Economic aspects
Economics
Internet marketing
Social media
Social responsibility of business
Solr Details Tables
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ils:.b18841430 | .i25014614 | Boulder Main Adult NonFiction | 658.8 Main | 1 | false | false | On Shelf | Dec 26, 2019 | bmnfa |
record_details
Bib Id | Format | Format Category | Edition | Language | Publisher | Publication Date | Physical Description | Abridged |
---|---|---|---|---|---|---|---|---|
hoopla:MWT10755808 | eAudiobook | Audio Books | Unabridged | English | Tantor Media, Inc | 2011 | 1 online resource (1 audio file (10hr., 30 min.)) : digital. | |
ils:.b18841430 | Book | Books | English | Palgrave Macmillan | 2011 | vi, 250 p. ; 25 cm. |
scoping_details_boulder
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ils:.b18841430 | .i25014614 | On Shelf | On Shelf | false | true | true | false | false | true | 1, 2, 3, 4, 5, 70, 6, 7, 8, 9, 10, 11, 12, 13, 14, 17, 18, 19, 20, 21 |