Franchise: the golden arches in black America
(eAudiobook)
From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who-in the troubled years after King's assassination-believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither.
Notes
Chatelain, M., & Williams, M. (2020). Franchise: the golden arches in black America. Unabridged. [United States], HighBridge.
Chicago / Turabian - Author Date Citation (style guide)Chatelain, Marcia and Machelle, Williams. 2020. Franchise: The Golden Arches in Black America. [United States], HighBridge.
Chicago / Turabian - Humanities Citation (style guide)Chatelain, Marcia and Machelle, Williams, Franchise: The Golden Arches in Black America. [United States], HighBridge, 2020.
MLA Citation (style guide)Chatelain, Marcia, and Machelle Williams. Franchise: The Golden Arches in Black America. Unabridged. [United States], HighBridge, 2020.
Hoopla Extract Information
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title | Franchise |
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profanity | 0 |
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rating | |
abridged | 0 |
dateLastUpdated | Jan 14, 2023 11:15:08 PM |
Record Information
Last File Modification Time | Nov 23, 2023 01:53:14 AM |
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Last Grouped Work Modification Time | Apr 22, 2024 10:17:06 PM |
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520 | |a From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who-in the troubled years after King's assassination-believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither. | ||
538 | |a Mode of access: World Wide Web. | ||
650 | 0 | |a African American studies. | |
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650 | 0 | |a Food industry and trade. | |
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